Agenda 2030


Focus target
We focus on the areas of sustainability in which we have the greatest impact from sustainability and business strategic perspective and which have been given the highest priority by MEC Profil AB. Our priority areas, increase sustainable consultancy, sustainable working life and growth in society, permeate our overall strategy and our business goals for 2019 – 2022.

Our responsibility
Our business is based on our customers, owners, employees, suppliers and industry organizations having confidence in MEC Profil AB and for the values ​​we represent.

We operate in an environment with high expectations and thereby have a responsibility towards both society and our customers. This means delivering products and services based on high quality, professionalism, integrity, confidentiality and a good judgment.

A large part of our business is well regulated and thus good risk management, regulatory compliance, internal governance and control are important prerequisites. Fundamental to our ethical behavior is our sustainability policy, which is based on the UN Global Compact’s 10 principles.

We safeguard a culture where every employee has a responsibility to act ethically and to comply with applicable regulations.

Contribute to agenda 2030
The business community has an important role to play in achieving the UN’s global sustainability goals. We have identified six priority goals for us and linked them to our strategic goals in order to integrate them into our business.Read more at run by the UN Development program (UNDP)



Our stock range is 100% CERTIFIED!


Our articles are in compliance with the European Laws and Regulations.

Product certification is increasingly important within the promotional gifts industry. While most of the suppliers have just begun certifying, our department of Laws and Regulations is having our articles tested on a daily basis, to make sure we can deliver the requested certificates.

Certification shows that the product officially complies with European guidelines and regulations concerning safety and environment. These certificates are a priority for us, because it is very important for you to be able to work with products that comply with the European directives. Your clients will increasingly ask about them, because European laws require that promotional gifts have such certificates.

Ahead of the competition

At Giving Europe we foresaw that laws and regulations would become increasingly stringent. Even before other parties, we started taking measures in order to be able to provide our products with the necessary certificates. With no intention to brag we may say, though, that because of our proactive attitude we are ahead of our colleagues.

No risk for end-buyers

With almost all the items of the Giving Europe assortment you can assure your clients they are safe. An extra sales argument for you. For your clients another reason to choose for Giving Europe’s products. Clients choose certainty. A mistake, or even a recall as a consequence of a poor product, is the nightmare of any client who is proud of their image and built brand awareness.

Certification as a priority

We take care. We are sure to verify that products meet the strict European standards before we distribute them to our customers. This monitoring is an ongoing process, also because we innovate and source new products. Independent authorities and our own department of Legislation and Regulations check and test our products continuously on every category necessary to obtain a certificate for a product; every type of product has specific criteria which it must meet. This requires an investment of time and money. We are not saving on this, on the contrary, right now it is one of our priorities.


Giving Europe focuses on CSR

According to Giving Europe Founder Stef van der Velde, “CSR is about more than just sustainability. I refer to being CSR-proof as the ‘life insurance’ of the promotional gifts sector. As an industry, we have to fight against excess and ensure that generally applicable values and standards with regard to people and the environment are respected in full. Clients are also increasingly focusing on this and ultimately want to work with companies that take CSR seriously. I hope that our CSR policy will serve as an example to other suppliers and that as distributors, we can demonstrate the importance of CSR to our entire industry.”


Van der Velde also explains that virtually the entire range of products at Giving Europe is certified according to official and necessary EU specifications. “This certification is a great reassurance to distributors, as it enables them to present the official certificate to their customers along with the product if desired.

2016 will mark the start of the year in which we at Giving Europe celebrate our 15th anniversary. Over the past 15 years, Giving Europe has developed into a major player in the market with its headquarters in the Netherlands and various individual offices across Europe. As part of this anniversary, we are placing special emphasis on CSR and sustainability. We will explain all of our current and future efforts in this field and the benefits they have for distributors in our CSR brochure, which summarises and briefly explains everything. “Ask us for it!”

A continuous and proactive process

Stef van der Velde: “As part of our efforts to prioritise CSR, Giving Europe complies with the relevant ISO standard (26000:2010) and BSCI, which defines social responsibility for organisations and enterprises.

This is a continuous, proactive process. We record our operations – there are new activities all the time and we adjust existing processes as required. ISO 26000 is a complete ‘story’ in that it covers all the various (social) issues.


Giving Europe has been a member of BSCI since 2015. An international network organisation (1.800 members in 30 countries) with focus on labour conditions in producing countries, members share information in the field of social compliance and social responsibility. This information consists of audits which are performed and shared by the members. The organisation is quite well-known by end-clients.


The BSCI membership emphasizes that doing business with Giving Europe guarantees honest purchased and delivered products, produced in humane circumstances. Being committed to ISO26000 and BSCI means doing internal and external audits on a regular basis to maintain a certain level of control and safety.



Multicolor – color coating of the inner surface of the promotional ceramics multicolor 900

Multicolor is a new technology of coating the inner surface of the promotional ceramics. Thanks to the unique specificity of used paints, it is possible to combine the Multicolor with other decorating technologies. For example Multicolor can be combined with: Sensitive Touch, Transfer Print, Xpression – Organic Transfer Print and Direct Print.

The big advantage of this technology is also a full resistance to washing in dishwashers.

Available colours

Multicolor coating technology is available in the following colours:

1. yellow
(Pantone 3935)
img_preview 6. green
(Pantone 7732)
img_preview 11. blue
(Pantone 661)
2. yellow
(Pantone 116)
img_preview 7. green
(Pantone 323)
img_preview 12. light brown
(Pantone 7610)
3. orange
(Pantone 021)
img_preview 8. green
(Pantone 7743)
img_preview 13. dark brown
(Pantone 476)
4. pink
(Pantone 7634)
img_preview 9. turquoise
(Pantone 7701/309)
img_preview 14. grey
(Pantone 7544)
5. red
(Pantone 199)
img_preview 10. azure
(Pantone 2190)
img_preview 15. black
(Pantone 419)
All specified Pantone colours are approximate, deviation from these pantone color up to 15% is permissible.
Multicolor – colorful interior of the mug
Technology benefits Technology limitations Technology process phases
• dishwasher safe,
• possibility of mixing with many decoration technologies,
• orders starting from 108 pieces.
• technology available only on selected mugs and cups,
• on some products Multicolor coating may emphasize the previously invisible, texture and flaws of the glaze.
• Preparation of dyes.
• mugs coating in spray chamber,
• firing at about 900 Celsius degrees.


basecolor 1200

Spray application of very durable coat onto the surface of selected white products:

The most important features:

• Coating with any of the 11 colors available.

• High resistance to mechanical damage.

• Full resistance to washing in household dishwashers.

• Firing temperature 1200 degrees


Read & Write Speed

USB Flash Drives: Printed Circuit Board

Product Configuration Capacity Flash Type Read Speed Write Speed
USB 2.0 PCB 8GB – 128GB MLC 18 – 38 MB/s 5 – 24 MB/s
USB 3.0 PCB 32GB – 256GB MLC DDR 80 – 219 MB/s 33 – 140 MB/s

Flash Memory Cards: SD

Product Class Rating Capacity Flash Type Controller Read Speed Write Speed
SDHC Class 10 8GB – 64GB MLC 3.0 / UHS – 1 47 – 28 MB/s 11 – 28 MB/s
Performance SDHC Class 10 30 MB/s 8GB – 128GB MLC DDR 3.0 / UHS – 1 70 – 95 MB/s 37 – 75 MB/s
High Performance SDHC Class 10 60 MB/s 8GB – 64GB MLC DDR 3.0 / UHS – 1 70 – 95 MB/s 63 – 75 MB/s
Elite Performance SDHC Class 10 90 MB/s 32GB – 256GB MLC Toggle 3.0 / UHS – 1 95 MB/s 90 MB/s

Flash Memory Cards: microSD

Product Class Rating Capacity Flash Type Controller Read Speed Write Speed
Performance mircroSDHC Class 10 8GB – 64GB MLC 3.0 / UHS – 1 44 – 90 MB/s 11 – 27 MB/s
High Performance microSDHC Class 10 30 MB/s 16GB – 32GB MLC DDR 3.0 / UHS – 1 70 – 95 MB/s 40 – 50 MB/s
High Performance SDHC Class 10 60 MB/s 8GB – 64GB MLC DDR 3.0 / UHS – 1 70 – 95 MB/s 63 – 75 MB/s
Elite Performance SDHC Class 10 90 MB/s 32GB – 256GB MLC Toggle 3.0 / UHS – 1 95 MB/s 90 MB/s

USB Flash Grades

You can find two similar flash drives and asking yourself, Both models are USB 2.0, and got 4 GB of storage. Why does one of them cost more than the other?

The answer is the quality of the components.

Like all types of technology there are products with high quality, while there are others that are more second-rate. In the case of USB Flash drives for the Promotion market, there are no exceptions. The USB industry has its own levels of quality, known as tiers or grades, which define just how good and reliable the USB drive is going to be. Tier 1 is top of the line flash memory, while the lower tiers are more likely to cause errors and other problems with the USB drives.

Of course, all USB flash memory starts out the same; on one giant silicon wafer. Once the wafer is created and etched with intricate circuits, a machine then cuts out each chip. Generally speaking, the chips closer to the edges of this wafer are the ones that tend to be of lower quality. Chips that are cut and do not pass quality control inspections are automatically pushed aside by the machine.

Below are the differences in quality among the USB flash drives.

Grade A

The top of the line chips are called Tier 1, or grade A, and are the highest quality chips you can possibly get. These chips are found just about everywhere and are always laser etched with a serial number and manufactures name. Currently Samsung and Hynix are the largest producers of tier 1 quality memory chips. Tier 1 chips are the best quality because they have the lowest error rates, longest life spans, and are faster than all the other tiers. Lastly, these chips almost always come with a lifetime warranty.

Grade B

Tier 2 chips are only a slight downgrade of tier 1 chips, but are still good chips to have. These chips are just as reliable as tier 1, have the second lowest error rates, and generally live about as long as tier 1 too. These chips may be etched with a serial number and name of the manufacturer, but it is not uncommon to see tier 2 chips without the etchings.

Grade C and Below

Remember those discarded wafer parts I mentioned? Well, tier 3 chips and below are made from these discarded pieces. Second-hand aftermarket vendors buy these discarded pieces from reputable manufactures and resell them to end users. These chips have roughly a 30-40% failure rate and have much lower life expectancies. In some severe cases, these chips have been known to cause system instabilities that can adversely affect the device or computer they’re used in.


So what can you do to make sure you only receive Grade A chips?

Well as mentioned above, tier 1 chips almost always come with a warranty. Second choose a vendor that actually has their prices in tune with the current market prices. Some companies advertise tier 1 chips, but offer them at such a low price that they drastically stand out from the market. The reason they’re probably so cheap is because they are tier 2 or 3 chips, not actual tier 1. Lastly you should always talk to the vendor and ask them what the qualities of the chips are. If the salesman is unsure or is hesitant to answer those types of questions, you should probably go someplace else.

New bone china

Muggar och koppar gjorda i New Bone China kännetecknas av högkvalitativt hantverk och en exklusiv karaktär. Dessa produkter är därför framtagna till våra mest krävande kunder.

Nedan presenteras de viktigaste attributen för produkter i New Bone China:

– Muggar och koppar gjorda i New Bone China är betydligt lättare än produkter gjorda i porslin eller keramik.
– New Bone China är ett mycket slitstarkt material, därför har dessa muggar och koppar ofta tunna väggar.
– Färgen på muggar och koppar i New Bone China är mycket elegant, naturligt gräddvit..
– Produkter i New Bone China är transparenta till en viss grad. När man håller muggen eller koppen mot ljuset, så kan man se en viss mild glöd.


Cmyk-tryck – värt att veta innan tryck

CMYK-Tryck (dekorationer gjorda med 4 basfärger: cyan, magenta, gul och svart) på Promotionmuggar är en typ av tryck med stor potential. Detta betyder inte att det är det bästa valet i varje enskillt fall. Denna tryckteknik har en rad begränsningar som ska vara väl kända innan du beställer. Ibland kan en mycket bättre lösning vara att tillämpa en annan metod (tryck av ytterligare solida färger enligt Pantone-skalan) eller med hjälp av en helt annan teknik, som Art Print.

Alla bilder i detta dokument är enbart för att informera och utbilda.

Ladda ner PDF-fil (ENG) – click here


Crystal Touch är en teknik som möjliggör användning av exklusiva kristeller på promotionmuggen. Tack vare en speciell tillverkningsprocess och de limmer som används, så är det möjligt att kombinera Crystal Touch med en mängd olika dekorationstekniker: Direkttryck, Transfertryck, Art Print, Sandblästring, och Magic Mugs. Våra kristaller finns i två standardfärger: Silverkristall och honungston.

Kristallerna finns i följande storlekar:

Storlek Diameter
small 2,3-2,5 mm
medium 2,7-2,9 mm
large 3,8-4,0 mm

Önskar man andra färger eller storlekar av kristaller, så kontakta försäljningsavdelningen för rådfrågning.

Fördelar Begränsningar
• Ger en exklusiv karaktär av utsmyckning
• Order från 24 st
• Möjligheten att blanda många applikationstekniker
• Endast handtvätt